Applications of the sciences in marketing management - papers presented at a symposium held at the Herman C. Krannert Graduate school of industrial administration, Purdue university, (Lafayette, 1966).
- Författare
- (Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.)
- Genre
- Konferenspublikation
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Wiley | 1968 | USA, New York, London | xiv, 456 sidor. ill. 24 cm |